A coffee table made from upcycling
Upcycling (unlike recycling) is the practice of taking something that is disposable and transforming it into something of greater use and value, leading to a higher material and energy benefits.
BASTARD Møbler (BASTARD Furniture) does that when they take in old cable spools and make coffee tables out of them. They upcycle a product that otherwise would have been destroyed by the industry or maybe recycled.
In contrast to recycling, upcycling maintains the whole of the material because it is simply re-purposed, and not broken down into a lesser form.